In order to make waves, you have to stand out.

Be Unignorable

You are bold, inclusive, unforgettable.

The phrase, "pulling yourself up by your bootstraps” used to mean doing the impossible. It meant doing everything on your own.

But it doesn’t have to feel impossible - and you don’t have to do it all on your own.

That’s where I come in.

You are The Bootstrapped Woman.

Hi, I''m Emily,

otherwise known as THE Queen of Bootstrapping!

My passion is helping you dive into a world of marketing that's bold inclusive, and unforgettable. Especially for women, the pressure of “doing it all” can become overwhelming, and can sometimes even stop us from pursuing our dreams and achieving our goals.

That’s why I developed The Bootstrapped Woman for women-led businesses.

You can have it all - without having to do it all on your own.

Ethical marketing agency

Working with women-owned businesses who want ethical marketing for their values-based brand is incredibly important to me. My focus is on authenticity, inclusiveness, and creating positive messages that leave a lasting mark on the world.

We don’t just create content; we create change.

The Bootstrapped Woman is committed to inclusion.


Have you ever sought content that feels crafted just for you? With Emily, that's not a wish-it's a promise. She doesn't just provide content; she immerses herself in understanding you and your brand. She invests her heart and soul to ensure that every logo and every template resonates deeply with your brand's essence. You can truly feel the passion in her creations, the meticulous attention to every detail, and her genuine desire for you to absolutely love what she crafts for you. With her by your side, every piece of content isn't just designed; it's destined to leave a lasting impression.


I couldn't believe that my brand could have such a beautiful feed. Almost made me cry! As a busy woman, working a full-time job while developing my brand after 9-5 can be exciting but also exhausting, as you have to wear so many hats. This is the first time I've worked with a specialist in an area in which I'm not fluent, and the results were amazing! As an outcome of Emily's changes, I completely fell in love with my feed. Even though my Instagram account is relatively new, I am now confident it offers me the potential to resonate with my ideal customers. This will set the stage for a beautiful social media journey for my brand. You are a star, Emily!

Client Love


I have been meaning to write this testimonial to Emily's services for a while but I have been so busy truly because of the revamp she has given my business. To say that Emily taking a look at my website and social media platforms and rebranding them has helped my business is an understatement. Emily listens to who you are and what your goals are to get your business to where it needs to be. The craziest part is how I had so many ideas in my head of what I wanted my brand and marketing to look like, and she nailed it and then some! It's like she knew better than I did the look and feel I was trying to achieve and put it all cohesively together!

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Because you don't have to do it alone...